This Cookie Policy explains how Postura Wellness (“Postura Wellness”, “we”, “us” or “our”) uses cookies, pixels, tags, identifiers and similar technologies when you visit or use our website:
This Cookie Policy should be read together with our Privacy Policy, PDPA & Data Protection Policy and Terms & Conditions.
1. WHAT ARE COOKIES?
Cookies are small text files that websites place on your device when you visit them.
Cookies allow websites to recognise your browser or device and can be used to make websites function properly, remember preferences, understand website usage, measure website performance, measure advertising effectiveness, understand conversions, improve user experience and deliver or measure relevant advertising.
We may also use tracking pixels, web beacons, tags, software development kits, advertising identifiers, conversion tracking technologies and server-side tracking technologies. For convenience, we refer to these technologies collectively as “Cookies”.
2. STRICTLY NECESSARY COOKIES
These Cookies are necessary for our website to operate properly.
They may be used for website functionality, security, session management, form functionality, booking functionality, user preferences and other essential website functions.
These Cookies generally cannot be disabled through our website’s cookie controls because doing so may prevent parts of the website from functioning properly.
3. ANALYTICS COOKIES
Analytics Cookies help us understand how visitors interact with our website.
We may use Google Analytics and related Google technologies.
These technologies may collect information such as pages visited, time spent on pages, browser type, device type, operating system, IP address or related technical information, referring website, website interactions, button clicks, traffic sources, approximate geographical information and other website usage information.
We use this information to understand website traffic, identify website performance issues, improve website navigation, understand which pages are useful, measure marketing performance and improve our website and services.
4. ADVERTISING AND REMARKETING COOKIES
We may use advertising and remarketing technologies provided by Meta, Google, TikTok and other advertising or measurement providers.
These technologies may help us understand whether our advertisements are effective and may allow us to show advertisements to people who have previously interacted with our website.
Depending on the technology used, information may include website visits, pages viewed, button interactions, advertisement interactions, conversion events, browser information, device information, IP address, cookie identifiers, advertising identifiers, campaign information and other technical or pseudonymous information.
5. META PIXEL
We may use Meta Pixel and related Meta Business Tools on our website.
Meta Pixel may help us measure advertising performance, understand website conversions, understand interactions with advertisements, create or optimise advertising audiences, improve advertising campaigns and measure marketing effectiveness.
Postura Wellness does not intentionally configure Meta Pixel to transmit identifiable healthcare information, medical records, diagnoses, treatment notes, X-ray information or other sensitive clinical information.
6. GOOGLE ANALYTICS AND GOOGLE ADVERTISING
We may use Google Analytics and Google advertising technologies to measure website traffic, understand user behaviour, measure advertising campaigns, track conversions, improve advertising, understand how visitors reach our website and improve website performance.
Postura Wellness takes reasonable steps to configure our website and analytics implementation so that healthcare information and unnecessary personally identifiable information are not intentionally transmitted through Google Analytics.
We do not intentionally send medical diagnoses, treatment records, clinical notes, X-ray information, medical history or other healthcare information to Google Analytics or Google advertising systems.
7. TIKTOK PIXEL
We may use TikTok Pixel and related TikTok advertising technologies to measure website activity, measure advertising effectiveness, track conversions, understand campaign performance, optimise advertisements and build or optimise advertising audiences.
Depending on its configuration, TikTok Pixel may collect technical and website interaction information such as IP address, browser information, device information, cookies, timestamp information, page visits, button clicks, advertising interactions and conversion events.
Postura Wellness takes reasonable steps to prevent healthcare information or sensitive clinical information from being intentionally transmitted to TikTok through website tracking technologies.
8. WHAT WE DO NOT INTENTIONALLY SEND THROUGH ADVERTISING PIXELS
Postura Wellness does not intentionally configure our advertising or analytics technologies to send identifiable healthcare information, including diagnoses, medical conditions, clinical notes, X-rays, medical history, treatment plans, treatment records, practitioner notes, individual clinical assessment results or other sensitive healthcare information.
For example, our analytics systems should not intentionally send an event such as “Patient diagnosed with chronic lower back pain.”
Instead, where technically appropriate, a generic event such as “Appointment booking completed” may be recorded without including the patient’s clinical information.
9. COOKIES AND PERSONAL DATA
Cookies themselves may not always identify you by name.
However, certain cookie identifiers or combinations of technical information may potentially be associated with an individual or device.
Where information collected through Cookies constitutes personal data under applicable law, we will handle it in accordance with the PDPA and our Privacy Policy.
10. THIRD-PARTY COOKIES
Some Cookies may be placed by third parties rather than directly by Postura Wellness.
These may include technology providers such as Google, Meta, TikTok, website hosting providers, booking providers, payment providers, analytics providers and other service providers.
Third parties may process information according to their own privacy policies and terms.
Postura Wellness does not control the privacy practices of third-party platforms.
11. COOKIE CONSENT
Where required, Postura Wellness may ask you to provide consent before placing non-essential Cookies on your device.
Our Cookie Consent mechanism may allow you to choose between categories such as:
Essential Cookies — required for website functionality.
Analytics Cookies — used to understand website traffic and usage.
Advertising Cookies — used for advertising measurement, remarketing and audience optimisation.
You may choose to decline optional Cookies where our consent mechanism provides this option.
12. WITHDRAWING COOKIE CONSENT
Where applicable, you may change your Cookie preferences through our Cookie Consent mechanism.
You may also control Cookies through your browser settings.
Please note that disabling certain Cookies may affect website functionality or your user experience.
13. BROWSER CONTROLS
Most modern browsers allow you to view Cookies, delete Cookies, block Cookies, restrict third-party Cookies and receive warnings when Cookies are being placed.
The method differs between browsers.
If you disable all Cookies, certain features of our website may not work properly.
14. MOBILE DEVICES
Mobile devices may use advertising identifiers and other technologies that perform functions similar to Cookies.
Depending on your device and operating system, you may be able to restrict personalised advertising through your device’s privacy or advertising settings.
15. DO NOT TRACK
Some browsers provide a “Do Not Track” (“DNT”) setting.
Because there is currently no universally consistent technical standard for responding to DNT signals across all services, our website may not respond to all DNT signals.
Where required by applicable law or where supported by our technology, we will take appropriate steps to respect applicable privacy choices.
16. HOW LONG COOKIES ARE STORED
Cookies may be either:
Session Cookies — deleted when you close your browser.
Persistent Cookies — remain on your device for a defined period or until you delete them.
The duration of individual Cookies may vary depending on the provider and purpose.
17. COOKIE INVENTORY
The specific Cookies used on our website may change over time depending on website functionality, technology providers and marketing activities.
Our Cookie Consent platform may display the current Cookies and technologies being used.
Examples of technologies that may be used include:
Google — Google Analytics — Website analytics
Google — Google Ads — Advertising and conversion measurement
Google — Google Tag Manager — Website tag management
Meta — Meta Pixel — Advertising and conversion measurement
Meta — Meta Business Tools — Advertising measurement and optimisation
TikTok — TikTok Pixel — Advertising and conversion measurement
Postura Wellness — Essential Cookies — Website functionality
The actual Cookies and identifiers deployed may vary.
18. HEALTHCARE DATA PROTECTION
Because Postura Wellness provides healthcare and wellness services, we recognise that information relating to a person’s health can be particularly sensitive.
We therefore take reasonable steps to ensure that Cookies and website tracking technologies are not configured to intentionally transmit confidential patient information to advertising or analytics providers.
Website administrators and marketing personnel must not intentionally place medical information, diagnoses, treatment information or other confidential healthcare information into URLs, analytics event parameters, advertising conversion events, pixel parameters, custom audiences, advertising identifiers or other tracking fields.
19. CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes to our website, analytics providers, advertising technologies, Cookies, applicable laws or regulatory guidance.
The latest version will be published on our website.
20. CONTACT US
Data Protection Officer
Postura Wellness
Email: hello@posturawellness.com
Telephone: +65 8399 1262
21. GOVERNING LAW
This Cookie Policy is governed by the laws of Singapore.